Mar '24

Using Domain Academy’s Research Snapshot to evaluate domains – Domain Name Wire

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There are some neat metrics in this tool included with Domain Academy.
I’ve been bidding on many of the domains in GoDaddy’s NameFind auctions. One of the tools I’ve used to evaluate my bid prices is Domain Academy’s Research Snapshot.
The tool provides several valuations, including GoDaddy’s GoValue, Estibot, and Brandpa. But that’s not what I’m using it for. It’s the rich data that comes with it.
Let’s take a look at one of the domains I bid on Friday, inroads.com. It’s a nice domain, and I bid up to $7,100 on it. It sold for $7,623.
Here’s the data I reviewed on the Research Snapshot.
TLDs: See which extensions the domain is registered in. I already pay for DotDB, but I find the way Research Snapshot displays the data more user-friendly: it shows all of the top level domains the domain is registered in that are active in one list. DotDB mixes the different types (active, parked, and inactive) in one comma separated list. So to open each site, I have to skip over the non-active domains. Here’s a partial look at the list:
List of domains in Research Snapshot related to inroads.com
Startups: List of companies in Crunchbase that match the domain. This gives you a great idea of how common the domain’s keyword is used in company names. It’s a great barometer for potential demand.
Research Snapshot look at companies named inroads.
For-Sale: Aggregates listings of the domain in other TLDs and how much they are listed for. This is fantastic information to get an idea of competition for selling the domain. It shows how much alternative extensions are listed for. This is even more important when the domain is not .com, because these alternatives are competition. And if you are looking at a .com, it’s helpful to see if extensions like .net are priced high.
Research Snapshot for-sale domains that have inroads at the second level
There are some other cool metrics as well, such as the number of companies with the name in Datafiniti and the number of Github repositories with the keyword in it.
If you’re a GoDaddy customer you probably have access to Domain Academy’s tools already; it’s included with the Domain Discount Club. Research Snapshot includes 150 domain checks per month.
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Andrew Allemann has been registering domains for over 25 years and publishing Domain Name Wire since 2005. He has been quoted about his expertise in domain names by The Wall Street Journal, New York Times, and NPR. Connect with Andrew: LinkedInTwitter/XFacebook
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Domain Name Wire is a trade publication for the domain name industry covering topics relevant to domain investors, brand owners, policy makers, domain registrars and registries, and more. Founded in 2005, Domain Name Wire has been cited by Wall Street Journal, New York Times, NPR, and Washington PostRead More About DNW
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Joker has been buying and selling domains since the late 90's. He has worked with many portfolios and investors over the past decade as well.

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