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Mar '24

Team Internet acquires content company for $41.8 million – Domain Name Wire

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Deal will reduce Team Internet’s reliance on Google for monetization.
Team Internet Group (AIM: TIG) announced today it is acquiring Shinez I.O. Ltd for an enterprise value of $41.8 million.
Shinez runs a network of 40 sites, including TravelerDreams.com and OurFashionTrends.com.
On a cursory review, the content seems rather thin and at risk of Google search results changes. You can read articles like “Here’s How to Get Red Lipstick to Stay on All Night” and “The Best State Parks for Nature Lovers in Pennsylvania.”
That said, it appears Shinez generates traffic outside of Google, including on social media.
Team Internet says the deal will reduce its reliance on Google for ad monetization. On the ad side of its business, Google accounted for $566.9 million of $657.1 million of revenue last year.
It’s the largest acquisition the company has made in some time, as the company has focused on using its capital for share buybacks over the past couple of years.
The price represents a 4x multiple on Shinez’s 10.4 million adjusted EBITDA for 2023. Additional contingent consideration could reach $12.3 million.
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Andrew Allemann has been registering domains for over 25 years and publishing Domain Name Wire since 2005. He has been quoted about his expertise in domain names by The Wall Street Journal, New York Times, and NPR. Connect with Andrew: LinkedInTwitter/XFacebook
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Domain Name Wire is a trade publication for the domain name industry covering topics relevant to domain investors, brand owners, policy makers, domain registrars and registries, and more. Founded in 2005, Domain Name Wire has been cited by Wall Street Journal, New York Times, NPR, and Washington PostRead More About DNW
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Joker
Joker

Joker has been buying and selling domains since the late 90's. He has worked with many portfolios and investors over the past decade as well.

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