The Financial Express
Sports For All (SFA) has partnered with Viacom18 to make school sports accessible to millions of sports fans across the country. With the presentation of SFA Championships on JioCinema, Sports18- 2 and Sports18 Khel channels, school sporting competitions will now make their way to digital and television.
Talking about the partnership, Siddharth Sharma, head of content, TV and digital, Viacom 18 Sports, said, “The partnership with Sports For All (SFA) is our bid to make sporting action from the grassroots level accessible by harnessing the power of digital. We endeavour to continue spotlighting school-level talent by including SFA Championships in our portfolio.”
The partnership will further their effort to carve a domain for youth sports. Moreover, the collaboration is an extension of SFA’s commitment to make sports accessible to all, especially at the school level.
Additionally, bringing SFA Championships, the flagship IP by SFA, on television and OTT will assist in radically transforming the school sporting ecosystem in the country.
Viacom18 will present the best action from the SFA Championships 2023-2024 starting December 3 on JioCinema, Sports18-2, and Sports18 Khel channels. This calendar year, the city-based model of SFA Championships is scheduled across Indore, Jaipur, Uttarakhand (Dehradun), Hyderabad, Pune, Mumbai, Bangalore, Nagpur, Delhi, and Ahmedabad.
“Partnering with Viacom18 is indeed a historic moment, in bringing Indian school sports to the centre stage. The country will now join in to witness the incredible potential of our young athletes. Our aim is to enthuse viewers to witness the journey of future champions, through our broadcast content. The SFA Championships entail an international sporting experience through equitable access to world class infrastructure, match videos, analytics and insights for school athletes. Every episode will showcase the energy and sporting talent of that city, their trials and tribulations and how every athlete contributes in identifying the ‘number one school in sports’, for their city,” Vishwas Choksi and Rishikesh Joshi, SFA Founders, added.
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