Nov '23

Famous Kardashian shapewear brand sneaks into first Austin … – CultureMap Austin

don't skim this store
Christmas has come early for SKIMS enthusiasts wanting to shop their favorite clothing in-person.
There's a new shapewear store in town, with lines reaching around the block. Kim Kardashian's Skims line is now available to shop in-person at a newly-opened "work shop" at Austin's Domain Northside.
The Skims Work Shop quietly opened its doors to the public on November 9, with no fanfare or formal announcement.
It is the latest high-profile brand to earn a place on Domain Northside's roster, which recently also includes a beloved local restaurant. Although Domain Northside and The Domain are technically separate entities, the neighboring mall has also been targeting luxury brands, including two fashion houses and three watchmakers.

Located at 11700 Domain Blvd., Suite 120, the highly popular shapewear brand is occupying the space where luxury consignment shop The RealReal used to be. A line of eager shoppers extended down the sidewalk and around onto Palm Way on November 10.
Kardashian's shapewear has earned public acclaim for its size-inclusivity and wide range of nude colors for every skin tone. The company was founded in 2019 alongside entrepreneur couple Emma and Jens Grede, with the goal in mind to develop the "next generation of underwear, loungewear, and shapewear."
"We are setting new standards by providing solutions for every body," the company website says. "From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, our goal is to consistently innovate on the past and advance our industry for the future."

Opening a Skims storefront in Austin (even if it's just temporary) is a testament to the city's tremendous growth and its attractive demographics. The brand has hosted some pop-ups in other cities over the years, and announced in June that it would occupy its first flagship store in Los Angeles in 2024.
In Austin, Skims shapewear and clothing was already available to shop in-person at fellow Domain neighbor Nordstrom, but there do not appear to be any other pop-ups active around the nation — unless they, too, are purposefully flying under the radar. The Skims website states the brand is exclusively sold online and at certain stockists.

Two Skims store representatives could not comment publicly about the opening to CultureMap.
The Skims Work Shop is open Monday through Saturday from 10 am to 8 pm, and on Sunday from 12-6 pm.
give 'em the boot
Nationally celebrated cowboy culture brand Lucchese has Texas in its DNA. In 1883, Salvatore Lucchese reportedly arrived in Galveston by ship from Palermo, Italy with his brother Joseph Lucchese. The Lucchese brothers then quickly set up shop in San Antonio, creating a bootmaking brand that is now 140 years old.
Now headquartered in Dallas with its factory in the heart of El Paso (known as the cowboy boot capital of the world), the legendary brand has marked its 140th anniversary birthday on November 9 with an exclusive collector's edition of the 140th Anniversary Boot — with an equally exclusive price tag.

The limited-edition Bluebonnet Boots (for men and women) sell for $15,995. Their design pays homage to Lucchese's history and the iconic symbols of the Lone Star State on hand-tooled leather. Playing to the anniversary theme, only 140 pairs are available, each with a commemorative boot bag.
LuccheseOnly 140 pairs of the 140th Anniversary Bluebonnet Boots are available. Photo courtesy of Lucchese Bootmaker
The 140th Anniversary Boot, just like all Lucchese products, speaks to the brand's old-school craftsmanship, the company touts in a release. When customers slip on a pair of Lucchese boots, they say, they're actually wearing a piece of hand-crafted art: each boot passes through the hands of about 180 to 200 skilled artisans before it's ready to hit the streets. Most of the boot-making changes have been unchanged since 1883.

Lucchese has now evolved into a lifestyle brand that offers everything from accessories to travel gear and apparel in handcrafted leather.
LuccheseLucchese has evolved into a lifestyle brand that offers something for everyone beyond just boots.Photo courtesy of Lucchese Bootmaker/Instagram
Lucchese has a bustling location at The Domain in Austin, and several standalone stores across Texas.
"Lucchese's expansion of its retail arm has been an exciting priority this year, but what is more exciting is the opportunity to connect with existing brand fans and engage with new and curious ones in a market that feels like home," Doug Kindy, president of Lucchese Bootmaker, said in a statement.

Photo courtesy of Lucchese Bootmaker
Lucchese is releasing 140 pairs of an exclusive collector’s edition 140th Anniversary Boot along with a commemorative boot bag.




Joker has been buying and selling domains since the late 90's. He has worked with many portfolios and investors over the past decade as well.

Leave a Reply

Your email address will not be published. Required fields are marked *