Nov '23

Chinese litigation and customs strategies; Barbie brand evolution … – World Trademark Review

12 November 2023
Everything we covered on WTR over the past seven days, and all you need to know from the world of trademarks to set yourself up for the start of another busy week.
We examine Barbie’s movie makeover and the story of an ever-evolving brand.
Local experts outline brand protection strategies for working with Indonesian customs authorities.
Evalueserve’s Iveta Petrova offers practical tips for using AI in trademark enforcement.
Trademark filings decline for first time since the 2008 financial crisis, WIPO data reveals.
Plans for an X username sale, OpenAI’s Copyright Shield, and scam Temu websites feature in Tuesday’s news digest.
China’s new apostille procedure is welcome news for foreign companies litigating in the country.
The IP Office of the Philippines aims to boost its mediator roster, Canada introduces trademark opposition changes, and the EUIPO launches a GI hub in this week’s IP office updates.
WTR spends four days with the Asian Patent Attorneys Association.
Partners at gold-ranked firms form an eight-step guide for litigating trademark disputes in China.
We offer best practices for brand protection at the Chinese border.
Moncler wins big in China, Vinted launches an authentication service, Allen & Overy suffers a data breach, and more.
Costs, trade secrets, anti-counterfeiting and AI are among the key talking points of WTR’s Latin America IP Summit.
Brand enforcement in the ‘.ai’ domain space needs to be a priority, warns this week’s opinion column.
WTR latest Special Report delves into the multifaceted landscape of brand creation and protection in the fashion and luxury industry, exploring the filing strategies, anti-counterfeiting technologies and international collaborations that are essential to success.
Author | Deputy Editor
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Joker has been buying and selling domains since the late 90's. He has worked with many portfolios and investors over the past decade as well.

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